Something horrible happened to me a few weeks ago. It changed everything I knew. I felt dazed and confused, altogether pretty lost. My Facebook page changed to Facebook timeline!
Long story short: I was not a fan.
I wanted my old page back. You know, the one where I didn’t see my posts from when I was 17 going on about how being grounded wasn’t fair because I was an “adult.” Posts like that make me cringe.
Now, as I said, I was horrified when Facebook just did this to me. I immediately ran to my roommate and asked if hers had changed. To my dismay hers had not. I felt like Facebook was out to get me and only me! After asking her, I proceeded to ask just about everyone else I knew. I found that most of them changed their Facebook to the timeline voluntarily. Now, if something is going to change, there better be a point to it. So what is the point of Facebook timeline?
According to Facebook itself, the timeline is meant to share “your story from beginning, to middle, to now.” I can see where they’re coming from. I mean if a lot of people changed their page voluntarily, so there must be something to it. So if this timeline is meant to share “your story,” on a personal level, does it transfer to a business level as well?
An article on Forbes.com says that it certainty does! Every company, every brand and every organization has a history and story all their own. Facebook timeline has given these organizations what, marketing has at times, failed to do.
In an article titled “Facebook Timeline for Pages: Which Brands Will Win and Lose?” Ian Schafer, founder and CEO of Deep Focus, says that Facebook timeline is “an opportunity for brands to tell more engaging stories on Facebook than they can now.”
The way I see it, some brands are going to take this and run with it. Others are going to drown. It is sad but true that some companies just don’t tell their story well and somehow they have been able to overcome that. Facebook timeline isn’t going to let that slide anymore. If a brand wants to be successful on the biggest social media platform (and which one doesn’t) you’re just going to have to keep me, and the other millions of people on Facebook, interested and willing to listen to YOUR story.
Make it a good one.