Case Study: Real Simple on Pinterest

ImageReal Simple is a magazine that is tailored towards women. According to it’s website, the magazine specializes in articles focusing on food and recipes, home and organizing, beauty and fashion, holidays and entertaining, health, and work among others. According to Mashable.com, Real Simple magazine has the second most popular brand on Pinterest. Real Simple’s account has 59 boards, 2,667 pins and 99,036 followers. What makes this magazine so popular on this particular platform?

 To discover the answer, we first need to examine the demographic of Pinterest. An infographic, also found on Mashable.com, breaks down the audience on Pinterest.  Accorind to this, 68.2% of Pinterest users are women. It Imagealso says that 50% of these users have children. Finally, 27.4% of users are between the ages of 25 and 34 and 22.1% of users are between the ages of 35 and 44.

 This can tell us a few things about why the magazine is popular on Pinterest. More often than not, it is women who are decorating the home and doing more crafty projects. Therefore, pictures showing these crafts with a link that would drive the pinner back to the website for information on it, would be incredibly popular. This also goes for pins associated with recipes, decorating, and several other categories that the print magazine incorporates.

 This infographic also told us that half of Pinterest users have children. Real Simple magazine has several articles that relate to children. A few of these articles include “Healthy Snacks for Kids,” “3 Party Themes for Kids,” and “Fun DIY Activity Kits for Kids.” Pictures referencing these articles would definitely appeal to half of all Pinterst users.

 Finally, from the age demographics we can assume that most Pinterest users have a job and a stable income. We can also assume that they would have their own residence, whether that is a house, condominium or apartment. Real Simple’s decorating tips would be loved by women with space to decorate and room to entertain dinner parties.

 When one actually looks at Real Simple’s Pinterest page, the 59 boards cover a wide range of topics. A few of the board titles include “Easy Hairstyles & Accessories,” “Inspiring Living Rooms,” “Food Favorites,” and “Weddings.” Everything on this account is very women-oriented. Also, nearly every single pin has a link connected to it that will take the user back to the website. In turn, this creates a boost in website traffic and possibly, another subscriber to the magazine.

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 In the end, Real Simple’s audience is a perfect match for the demographics of Pinterest. This is a match made in Pinterest heaven. 

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