Networking is one of the most important things in business. After all, the saying is “It’s not what you know but who you know.” A social media platform called LinkedIn seeks to take networking online. Instead of making “friends” on Facebook or following someone on Twitter, on LinkedIn you link with other professionals. Instead of a basic description on Twitter or s short About Me on Facebook, on LinkedIn you can upload your resume and post any job qualifications you may have.
Currently, LinkedIn has acquired over 150 million users. I am one of them. However, I do not check my LinkedIn as often as I probably should. Pinterest, Facebook and Twitter take up most of my time due to its ever changing content. LinkedIn appears to me much more static to me.
150 million users means that there are a lot of potential contacts that I could be making and with this job hunt still hanging over my head, I can’t have too many. That being said, how can I get the most out of my LinkedIn account?
BusinessInsider.com published an article on April 24, 2012, with 13 little tips and tricks for LinkedIn. For example, did you know that you could share interesting stories with professional contacts and see them pop up on LinkedIn today? LinkedIn Today is “a daily digest of news and links people are sharing on LinkedIn.”
You can also search status updates on LinkedIn much like you would see on Facebook. All you have to do is click “Update” on the search bar, which should appear on the right side of the screen. You can specify that search to only include status updates from professionals in a certain industry, region, state or even by company.
Adding apps to your LinkedIn page can show others work you have done, even presentations. There is also an event app, which can tell you where and when the next professional and networking event is. Another potential app you could link to your page is the “Reading List by Amazon” app. This will show colleagues and others what your currently reading and what you should be reading. You can find more apps here: http://www.linkedin.com/static?key=application_directory&trk=hb_side_apps
What do you think is the best way to use LinkedIn or what way have you found to make your resume stand out on this platform?